International to Garage Startup
Whatever the size, whatever the requirement, both old and new we create, evolve and transform brands.
“Write what you know.” Mark Twain once wrote. Well, BlackPear knows design - specialising in branding, identity and information design, BlackPear provides skills and in-house capabilities you'd expect from larger firms. Whether it's strategic design through branding and identity, web or email, advertising, promotional or marketing, signage, packaging, publications or trade shows, if it needs designing BlackPear delivers. Whatever your requirements or project, time and time again we focus on providing customers with excellent, friendly, knowledgeable – and hassle-free – service.
Often heavily under-estimated, branding is one of the most important aspects of any business, large or small, retail or B2B. Many people believe a brand only consists of a few elements – some colours, some fonts, a logo. In reality, it is much more complicated. An effective brand / strategy gives you a major edge in increasingly competitive markets; a narrative that conveys far more.
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity. In most cases, identity design is based around a set of visual devices and guidelines. Consistency ensures that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be both strong and recognisable with key, clear messages.
Modern life is saturated with complex information and data. For information to have impact, it must be easy to find, simple to use, and instantly understandable. In short, information needs to be designed!